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OWN YOUR OWN FRANCHISE

Date:
in: Business, Features, Tablet Digital Edition, This Month
The franchise business opportunity.

OWN YOUR OWN FRANCHISE

By:  Ex-Officio Economic Development Chairman

What type of business is right for you? Business.  It’s a way of life, but when you are trying to find a new business, there are more options than ever; such as, should you own your own reputable franchise or start from scratch.

IS A FRANCHISE RIGHT FOR YOU?

Before you invest in a particular franchise system, think about how much money you have to invest, your abilities and your goals. Be brutally honest.

Your Investment

 

Demand

Is there a demand for the franchisor’s products or services in your community? Is it seasonal or evergreen? Could you be dealing with a fad? Does the product or service generate repeat business? Is the franchisor’s name so well known that it will bring in customers, or will you have to create a market for the franchise?

 

Name Recognition

Buying a franchise gives you the right to associate with the franchisor’s name or brand. An established franchise with a well-known name — and good reputation — is more likely to draw customers than a relatively new or unknown franchise. If you invest in a franchise, you’ll be responsible for creating customer demand for its goods or services in your area.

Consider:

 

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