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“There are endless reasons to love New York City in every season, but something special happens when the snow falls – from Lunar New Year celebrations in Flushing and the tree lighting in Rockefeller Center, to watching the Polar Bear Club brave the frigid waters on Coney Island. People from around the world feel the pull of New York City, and with Unlock NYC visitors can find the hidden gems – the New Yorker’s New York – and experience our city on a budget,” said Mayor Bill de Blasio.

“This winter, we are giving visitors the keys to unlock a more accessible, affordable and intimate NYC. Whether it’s walking the Brooklyn Bridge as snow falls, skating on one of the outdoor ice rinks, or keeping warm in a world-class museum, we’re encouraging visitors to discover a different side of NYC,” said Fred Dixon, president and CEO of NYC & Company.

During the first three months of the year, the average daily room rate is approximately $235, which is about 22 percent lower than the average for the rest of the year, giving visitors and New Yorkers a chance to save on their hotel stay. For the best available rates of the year, visit and reserve through NYC & Company’s exclusive hotel booking engine,

Additional savings opportunities are available through NYC & Company’s signature dining and theater promotions. The first dining program of its kind, NYC Restaurant Week® offers New Yorkers and visitors three-course prix-fixe lunches for $25 and three-course prix-fixe dinners for $38 (excluding beverages, gratuities and taxes). The dining program returns January 18–February 5 with reservations opening January 6. Visitors and New Yorkers can take advantage of two-for-one theater tickets to a selection of the best shows in town during NYC Broadway WeekSM (January 19–February 5; tickets on sale January 7) and NYC Off-Broadway WeekSM (February 1–14; tickets on sale January 18).

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