MATCH GOES IPO
By: Ex-Officio Economic Dev Chair
Once upon a time, I would have thought dating and matchmaking as a business was ‘Old World’ ethics, but now, it has come full circle and being embraced by Wall Street.
Match.com and its subsidiaries OurTime, OKCupid, PlentyofFish, Chemistry and Tinder will be on the charts soon, with an opening bid of $12.00 to $14.00 reported by WSJ.
As it spins off of its parent company, IAC, yes the very one owned by one of my show ‘business’ heroes, Barry Diller, the question becomes, do I invest on the beginnings of a company that purchased other companies for data and old school get-em-out-of-the-way business? Or do we purchase a few hundred shares because it grew 11% last year? Or do we purchase because IPO backers are no longer giving the same valuations as 2 ago. Or do we merely purchase because we know dating sites are a type of social media platform.
Our society has changed so dramatically that no longer is the matchmaking and dating scene taken a quiet back-seat to companionship, it is driving immediate gratification. It is also driving a new freedom for sexual promiscuity. Ultimately, as we know, sex sells. So do we purchase a few thousand shares because no one realizes that these companies, hookin’ up subscribers, have only just begun their place in our digital society.